Anyone with an email address has received some sort of marketing via email campaign at some point. Marketing via email campaigns allow businesses the opportunity to get their word out to both existing and current customers using emails.
Email only those you know. Otherwise, you risk being known as a spammer. People will not recognize your brand and will not trust you at all. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Only send emails to clients and people that you know. Mailing recipients who are unfamiliar with you or your product can look like spam. This ambiguity can lead to a deletion of the email, wasting your time and the recipient’s.
Know your audience is. Once you have established some readers, try to entice your current readers to refer … Read the rest