Anyone with email has received some sort of marketing via email in their lifetime. Email marketing gives you the ability to both work to retain current customers that may be interested in your business as well as ones that are already customers.
Do not send out unsolicited email messages. Mailing recipients who are unfamiliar with you or your product may come across as spam. They won’t know if they know who you are, and then they will think about whether they care at all about the actual content or your email. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
Make all emails as personal as you can. Just like any other marketing, … Read the rest