The golden rule of marketing with email is making certain that the target audience is actually interested in getting your information. The fastest way to lose customers is by sending them emails that they didn’t even want to receive. The article below has several great tips to help you with your email list have genuinely opted in.
Know the audience you are targeting. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This is a great method to use to organically grow your base.