The Internet has made is easier than ever for businesses to interact with their current and potential customers.
Only send emails to individuals you know. If you mail those that are not familiar with you, your emails will be taken as spam. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
You should endeavor to make your email to be as personal as you possibly can. As with many other types of marketing, customers usually do more business with those they feel a connection with. For example, if you are aware of the reason a customer signed … Read the rest